At Plus Size Apparel Shop, we believe fashion should be inclusive, empowering, and joyful – no matter your size. Born from the frustration of limited plus-size options, we’ve created a vibrant space where curves are celebrated, not just accommodated.

Our Story

Founded in the heart of Cambridge, our journey began with a simple observation: plus-size women deserve more than basic black stretch fabrics. We set out to revolutionize plus-size fashion with:

  • Trend-forward designs that keep pace with mainstream fashion
  • Thoughtful construction that flatters real curves
  • Bold prints and colors that defy “slimming” stereotypes

Why We’re Different

While others simply scale up straight sizes, we engineer clothes that work with your body:

  • Maxi dresses with strategic draping that elongates silhouettes
  • Wrap dresses featuring adjustable ties for custom fit
  • Jersey tops with reinforced seams that won’t stretch out
  • Fashion shorts with extended inner thighs to prevent chafing

“We don’t just sell clothes – we craft confidence. Every stitch in our LIMITED COLLECTION and YOURS Curve lines carries our promise: You deserve to feel beautiful exactly as you are.

Our Community

From busy professionals to fashion-forward millennials, our customers share one trait: they refuse to compromise on style or comfort. They’re:

  • Women sizing UK 16-30 seeking current trends
  • Value-conscious shoppers who appreciate our 30% off promotions
  • Global citizens (we ship worldwide, except select regions)

Join the Movement

Ready to refresh your wardrobe with pieces designed for you, by people who get it?

Shop Our Bestsellers

Have questions? Our Cambridge-based team is here to help: [email protected]